{"title":"Fundamentals Serums","description":null,"products":[{"product_id":"fundamentals-skincare-95-squalane-serum","title":"95% Squalane Serum","description":"\u003cp\u003e\u003cstrong\u003e95% Squalane, 5% Marula Oil\u003c\/strong\u003e: An instant boost of hydration and skin barrier protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eDewy soft skin, Ultra Hydrated skin.\u003c\/p\u003e","brand":"FUNDAMENTALS","offers":[{"title":"30ml","offer_id":46761747710211,"sku":"FUN003","price":129.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/0253\/7475\/files\/FS30mlNewBottle_Carton_95_Squalane.png?v=1784883082"},{"product_id":"fundamentals-skincare-15-vitamin-c-serum","title":"15% Vitamin C Serum","description":"\u003csection class=\"elementor-section elementor-top-section elementor-element elementor-element-381d2e7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"381d2e7\" data-element_type=\"section\"\u003e\n\u003cdiv class=\"elementor-container elementor-column-gap-default\"\u003e\n\u003cdiv class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-591b76aa\" data-id=\"591b76aa\" data-element_type=\"column\"\u003e\n\u003cdiv class=\"elementor-widget-wrap elementor-element-populated\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-68fda39 elementor-widget elementor-widget-text-editor\" data-id=\"68fda39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003e\u003cstrong\u003e15% Pure Vitamin C\u003c\/strong\u003e: A water free Pure Vitamin C serum which is highly stable and won’t sting when applying. Sun and environmental triggers create free radicals which are damaging to skin. Anti-oxidants minimise the harmful effects of free radicals. Vitamin C is the strongest anti-oxidant and best ingredient for this job.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStrong Anti-oxidant protection, Fade uneven skin, A brighter complexion, Radiant skin, Anti-ageing\u003c\/p\u003e","brand":"FUNDAMENTALS","offers":[{"title":"30ml","offer_id":46761683419395,"sku":"FUN007","price":149.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/0253\/7475\/files\/FS30mlNewBottle_Carton_15_VitaminC_86135b68-023a-4c59-826e-08f1b8ebf7e5.png?v=1784882774"},{"product_id":"fundamentals-skincare-6-niacinamide-serum","title":"6% Niacinamide Serum","description":"\u003cp\u003e\u003cstrong\u003e6% Vitamin B3 (Niacinamide), 1.5% Hyaluronic Acid:\u003c\/strong\u003e A hydrating serum that works to control sebum, manage blemishes and congestion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eAnti-ageing, Manages breakouts, Fades dark spots, Manages sebum (oil) production.\u003c\/p\u003e","brand":"FUNDAMENTALS","offers":[{"title":"30ml","offer_id":46761682665731,"sku":"FUN008","price":129.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/0253\/7475\/files\/FS30mlNewBottle_Carton_6_Niacinamide.png?v=1784882672"},{"product_id":"fundamentals-skincare-0-3-retinol-serum","title":"0.3% Retinol Serum","description":"\u003cp\u003e\u003cstrong\u003e0.3% Retinol, 2% Vitamin B3 (Niacinamide), 1% Hyaluronic Acid\u003c\/strong\u003e: A powerful multi-tasking product to bring you closer to your skin goals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eFades dark spots, Anti-ageing, Hydrating, Improves texture, Helps manage breakouts.\u003c\/p\u003e","brand":"FUNDAMENTALS","offers":[{"title":"30ml","offer_id":46761687187715,"sku":"FUN013","price":159.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/0253\/7475\/files\/FS30mlNewBottle_Carton_0_3_Retinol.png?v=1784882456"},{"product_id":"fundamentals-10-azelaic-acid-serum","title":"10% Azelaic Acid Serum","description":"\u003cp\u003e\u003cstrong\u003e10% Azelaic Brightening Acid, 2% Vitamin B3 (Niacinamide), 0,5% Tranexamic:\u003c\/strong\u003e A lightweight water serum that is an all-rounder for managing discoloration, keratosis pilaris, breakouts and redness-prone skin. Reduction in uneven skin tone, redness and breakouts.\u003c\/p\u003e\n\u003cp\u003eStart introduction slowly and gradually increase frequency to twice a day.\u003c\/p\u003e","brand":"FUNDAMENTALS","offers":[{"title":"30ml","offer_id":46761685909763,"sku":"FUN019","price":139.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/0253\/7475\/files\/FS30mlNewBottle_Carton_10_Azelaic.png?v=1784882131"},{"product_id":"fundamentals-1-bakuchiol-serum","title":"1% Bakuchiol Serum","description":"\u003cp\u003e\u003cstrong\u003e1% Bakuchiol, 5% Grape Seed Oil, 2% Jojoba Oil: \u003c\/strong\u003eTarget signs of ageing, manage breakouts and fade dark marks with no sun sensitivity and no side effects of typical retinoids. Improves skin firmness and elasticity, fades dark marks and reduces breakouts.\u003c\/p\u003e","brand":"FUNDAMENTALS","offers":[{"title":"Default Title","offer_id":46761710452995,"sku":"FUN00017","price":195.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/0253\/7475\/files\/FS30mlNewBottle_Carton_1_Bakuchiol.png?v=1784881982"},{"product_id":"fundamentals-5-ascorbic-acid-serum","title":"5% Ascorbic Acid Serum","description":"\u003cp\u003eSun and environmental triggers create free radicals which are damaging to skin. Anti-oxidants minimise the harmful effects of free radicals. Vitamin C is the strongest and most abundant anti-oxidant in our skin and is the best ingredient for this job. 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