Privacy Policy

Last updated: November 24, 2025

BeautyOnTApp operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). BeautyOnTApp is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, our mobile application, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. By using or accessing the Services, you acknowledge that you have read and understand this Privacy Policy.

📌 1. Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you. Personal information does not include anonymized or de-identified data.

We may collect the following categories of personal information, depending on how you interact with our Services or mobile app and as permitted by law:

Contact Information

• Name
• Email address
• Phone number
• Billing and shipping address

Financial Information

• Credit or debit card numbers
• Payment method details
• Transaction confirmations

Account Information

• Username and password
• Security questions and preferences
• Account settings

Transaction Details

• Items viewed, added to cart, wishlisted, purchased, returned, or exchanged
• Past order history

Communications

• Messages sent to our support
• Feedback submitted through forms

Device Information

• Device type, operating system, and browser
• IP address
• Network information
• Device identifiers and cookies

Usage Data

• Pages viewed and time spent
• Clicks, interactions, and navigation
• Referring website

Location Data

• Approximate location via IP address
• Precise location (only if you enable location services in the app for store locator functionality)

📌 2. Sources of Personal Information

We collect personal information:

Directly from you

When you create an account, make a purchase, contact support, or use any interactive feature.

Automatically

Via your browser or device when using our website or app, including cookies, pixels, and similar technologies.

From service providers

Including Shopify and third parties acting on our behalf (e.g., analytics, payment processors, and shipping partners).

From partners and advertisers

Where permitted by law and subject to applicable preferences.

📌 3. How We Use Personal Information

We may use your personal information for:

Providing and Improving the Services

• Processing payments
• Fulfilling and tracking orders
• Managing your account
• Personalizing your shopping experience
• Recommending products

Marketing and Advertising

• Sending promotional messages (email, SMS, or app notifications)
• Showing personalized ads based on your browsing activity
• Retargeting using advertising partners

Tracking and Analytics (Required Disclosure)

We and our partners, including Shopify, advertisers, and analytics providers, may collect data about your activity across our Services and other websites and apps for advertising or measurement purposes (“tracking”). This includes the use of cookies, device identifiers, and browsing activity.

You may opt out of targeted advertising as described below.

Security and Fraud Prevention

• Authenticate your account
• Prevent fraud, illegal activity, or misuse
• Protect our Services

Customer Support

• Respond to your inquiries
• Provide assistance and updates

Legal Compliance

• Responding to lawful requests
• Complying with tax, accounting, and regulatory obligations

📌 4. How We Disclose Personal Information

We may disclose your information under the following circumstances:

With Shopify

Our platform provider, which processes your data to operate and improve the Services.

With Vendors / Service Providers

Including:
• Payment processors
• IT and cloud storage providers
• Shipping and fulfillment partners
• Customer service tools
• Analytics providers

With Advertising & Marketing Partners

To deliver personalized ads and measure performance. Partners will use your data according to their privacy notices.

With Your Consent

For example, when you choose a social media login or request a shipping integration.

With Corporate Affiliates

Within our business group.

For Legal or Safety Reasons

To comply with law enforcement or protect rights and safety.

During a Business Transaction

Such as a merger or asset sale.

📌 5. Mobile App Data Collection (Required for Apple)

When you use our mobile app, Shopify and third-party tools may automatically collect:

• Device identifiers
• Cookie information
• Browsing activity in the app
• Location (if enabled)
• Usage analytics
• Advertising identifiers

We use this information to operate the app, personalize your experience, measure performance, and support advertising or marketing (where applicable). This information may be considered “tracking” for App Store purposes.

📌 6. Cookies and Similar Technologies

We use cookies, web beacons, pixels, and tags for the following purposes:

Strictly Necessary Cookies

Enable checkout, login, security, and core features.

Analytics Cookies

Measure site traffic, performance, and usage (Shopify Analytics, Google Analytics if enabled).

Personalization Cookies

Remember preferences and improve product recommendations.

Marketing Cookies

Used by Shopify and advertising partners to show personalized ads and measure effectiveness.

You can manage your cookie preferences through the “Manage Preferences” option on our website.

📌 7. Account Deletion (Required by Apple Guideline 5.1.1(v))

You may request deletion of your account and personal information at any time by visiting:

👉 https://beautyontapp.com/pages/delete-account

When you submit a deletion request:
• We will permanently delete or anonymize your personal information
• Certain information (e.g., order history) may be retained where required by law
• You will no longer be able to access your account

We will confirm deletion once completed.

📌 8. Retention of Personal Information

How long we retain your personal information depends on its purpose.

Examples of Retention Periods

• Order and transaction records: up to 7 years for tax and legal compliance
• Customer account data: retained until you request deletion
• Analytics/log data: typically 12–24 months
• Communications and support messages: retained as necessary for service provision

📌 9. Your Rights and Choices

Depending on where you live, you may have:

• Right to access your information
• Right to delete your information
• Right to correct inaccuracies
• Right to data portability
• Right to opt out of tracking/targeted advertising
• Right to restrict or object to processing
• Right to withdraw consent

You may exercise these rights via the Services or by contacting us.

We may require identity verification before processing requests.

We do not discriminate against individuals who exercise privacy rights.